Simple Modern Officially in UAE

Simple Modern is now Available in ACO stores in Dubai, UAE

Excited to announce a new brand launch! ✨

We are thrilled to introduce *Simple Modern* — now officially available in ACO stores across the UAE.

Simple Modern has taken the world by storm with its best-selling drinkware — known for its premium quality, trend-led designs, and exceptional functionality. From its iconic 40oz Tumblers to insulated bottles and kids’ collections, it’s designed for every lifestyle while staying stylish and sustainable.

Lion Fish General Trading LLC is proud to bring this much-loved brand closer to our customers in the UAE. Come experience it in-store now!

You can now find us at:
📍 ACO - The Dubai Mall
📍 ACO - Dubai Hills Mall
📍 ACO - Yas Mall, Abu Dhabi
📍 ACO - The Galleria Al Maryah Island, Abu Dhabi

- Fakhruddin Virpurwala

JLab Now Available in UAE: Premium Audio Innovation for Everyone

Experience Better Sound Every Day

Premium audio is now more accessible in the UAE with JLab wireless earbuds and headphones.

Designed for modern lifestyles, JLab combines powerful sound, innovative features, and comfortable designs for music lovers, professionals, fitness enthusiasts, and everyday users.

With features like Bluetooth connectivity, active noise cancellation, customizable EQ settings, and long battery life, JLab delivers an audio experience made for every moment.

Lion Fish General Trading LLC is proud to bring JLab’s innovative audio solutions to the UAE and GCC markets.

Your Sound. Your Style. Your Experience.

Paleblue Now Available in UAE: The Future of Rechargeable Power Has Arrived

Smarter Rechargeable Power

The future of everyday power has arrived in the UAE with Paleblue rechargeable batteries.

Designed with advanced lithium-ion technology and convenient USB-C charging, Paleblue provides a smarter alternative to traditional disposable batteries. Built for everyday devices, it delivers reliable performance while helping reduce battery waste.

From home electronics and smart devices to outdoor equipment and accessories, Paleblue offers a simple and sustainable way to stay powered.

As part of its commitment to bringing innovative lifestyle solutions to the GCC, Lion Fish General Trading LLC is proud to introduce Paleblue to the UAE market.

Recharge. Reuse. Reduce Waste.

Traeger BBQ Experience at ACE DFC 2024

Bringing the Ultimate Wood-Fired Cooking Experience to Dubai

In 2024, Traeger brought its legendary wood-fired cooking experience to ACE Dubai Festival City (DFC), UAE, giving BBQ enthusiasts the opportunity to discover a new way of grilling.

The event showcased Traeger’s innovative pellet grills, where guests experienced live cooking demonstrations, explored premium grilling products, and learned how wood-fired cooking creates unforgettable flavors.

A Taste of Wood-Fired Perfection

Visitors at the event enjoyed live BBQ sessions featuring delicious recipes prepared using Traeger grills. From perfectly grilled meats to flavorful outdoor dishes, guests discovered how Traeger makes outdoor cooking easier, smarter, and more enjoyable.

The event highlighted Traeger’s signature features, including:

🔥 Wood-Fired Flavor – Enjoy authentic smoky taste with premium hardwood pellets.
🔥 Versatile Cooking – Grill, smoke, bake, roast, braise, and more with one grill.
🔥 Smart Technology – Experience convenient temperature control for consistent results.

Bringing BBQ Lovers Together

The Traeger activation at ACE DFC created an engaging experience for BBQ lovers, families, and outdoor cooking enthusiasts in the UAE. Guests had the chance to connect, taste amazing food, and discover why Traeger has become one of the world’s leading names in pellet grilling.

Traeger UAE: Redefining Outdoor Cooking

Through events like this, Traeger continues to inspire people in the UAE to enjoy outdoor cooking and create memorable moments with family and friends.

Whether you are a BBQ beginner or a grilling expert, Traeger makes every cookout a celebration.

Traeger is available in UAE through Lion Fish General Trading LLC.

Experience the art of wood-fired cooking with Traeger.

Fitbit's role in corporate health.

Together with Fitbit.

Supporting population and corporate health is no easy task given the unprecedented pressures and changes we faced during the pandemic. But if one thing was made clear, it’s the importance of staying healthy.

Together with Fitbit, you can help people build healthy habits across physical activity, sleep, stress management, and nutrition. By integrating Fitbit’s personalized health experience into your health interventions, you can drive better engagement and enhance their impact.

A healthy, happy team contributes to increased productivity, helping to optimise individual and company-wide performance. Fitbit can support workplace stress management to improve team wellbeing and staff retention.

Reach out to our team and we can help you prioritise your companies program.

Warren.

Traeger Wood Fired Grills

We are proud to announce our partnership with Traeger Grills For the Middle East Markets.

At Lionfish, we have always been enammerd by great products that get supported by even better businesses, and Traeger fits the mould. Based in Utah ( a growing hub for tech and general business talent in the US) Traeger has grown market share in Pellet grills in multiples.

We know our market has pent up demand for Traeger as a brand and Pellet grills as a category, so we very much look forward to building the business with our existing and new partners across the market.

For more information on sales and marketing please contact us at info@lionf.com

See you in the Trade,

Warren

Tile display in the Dubai Mall

The Lionfish team, executed a great Tile display within Virgin Megastores outlet in the Dubai Mall.

The Display call out the market leading Bluetooth tracker ahead of the Christmas rush as people are searching for that last minute gift.

Lionfish are the exlusice distributors for Tile Bluetooth Trackers in the Middle East. Based in Dubai and Kuwait.

For More information on Tile please contact Catherine at Cat@lionf.com